Social Media for Strategic Communication Practice Test

The key idea here is distinguishing how you implement a strategy from the strategy itself. Tactics are the concrete actions you actually execute to carry out a strategy—things like the specific social posts you publish, the formats you use, the timing and sequencing of content, and how you interact with audiences. These are the day-to-day maneuvers that translate planning into action.

In contrast, strategies refer to the broad approach or method you’ll use to achieve your goals; plans outline the step-by-step activities and timelines; KPIs are the metrics you track to gauge success rather than actions you take. So the tangible things you’re doing to execute strategies are tactics.