An employee advocacy program where a company controls and hosts content on designated sites is an example of which media type?

• A. Owned
• B. Earned
• C. Paid
• D. Shared

Answer: (A)

Owned media is about channels the brand has direct control over, including the content hosted on those spaces. When a company runs an employee advocacy program and hosts the content on designated sites it owns or controls, the messaging and distribution are managed by the brand. Employees may contribute, but the destination and approvals sit with the company, which is the hallmark of owned media.

Earned media would come from third-party mentions or coverage not controlled by the brand, paid media involves paying for reach, and shared media centers on collaborative content across channels with audiences, not primarily on brand-owned spaces.