How should you approach developing the big idea for content?

• A. Look at internal ideas only and avoid external research.
• B. Rely on random inspiration without research.
• C. Copy what competitors do and hope for the best.
• D. Look outside the social media industry, see what research says, categorize ideas by goal alignment, set up regular brainstorming sessions, find the 'it' and spark, and note audience reactions.

Answer: (D)