Is allowing people to share their stories a best practice for nonprofits using social media?

• A. False
• B. Not sure
• C. True
• D. Depends

Answer: (C)

Allowing people to share their own stories leverages the power of authentic, user-generated content to strengthen nonprofit social media. When beneficiaries, volunteers, or supporters tell personal experiences, the messages feel real and relatable in a way that polished organizational posts often don’t. Those first‑hand stories demonstrate impact more vividly, build trust, and act as social proof that resonates with audiences. People are more likely to engage, share with their networks, and take action—whether that’s donating, volunteering, or spreading awareness—because they see tangible, human outcomes behind the nonprofit’s work.

This approach is most effective when done with care: obtain informed consent, protect privacy and dignity, set guidelines on how stories will be used, allow contributors to review and opt out, and credit them appropriately. Providing storytelling support and moderating content keeps the process respectful and accurate. When these safeguards are in place, inviting stories becomes a strong, ongoing best practice for nonprofit social media, not just a one-off tactic.