Social media can help nonprofits in a variety of ways, such as fundraising, awareness, and engagement. Which option reflects this most accurately?

• A. Engagement
• B. Fundraising
• C. All of these
• D. Awareness

Answer: (C)

Social media for nonprofits shines when it can do multiple things at once: raise awareness, foster engagement, and boost fundraising. These goals aren’t isolated—each supports the others. When a campaign tells a compelling story (raising awareness), it invites people to participate and discuss (engagement), and it also includes simple ways to contribute (fundraising). If you focus on only one outcome, you miss how all three reinforce each other: greater awareness broadens the potential donor pool, stronger engagement builds trust and loyalty, and clear fundraising prompts convert that momentum into donations. In practice, the most effective nonprofit campaigns integrate all three elements—informing the public, encouraging interaction, and providing easy ways to give. That’s why the best answer is All of these.