Turn your employees into advocates is an example of which best practice for nonprofits?

• A. Advocates
• B. Critics
• C. Donors
• D. Volunteers

Answer: (A)

Internal advocacy is about turning staff into ambassadors who speak positively about the nonprofit, its work, and its impact. This is the best fit because employees already know the programs firsthand and possess credibility with their networks. When they share authentic stories and endorse initiatives, their voices carry more trust and reach than external pitches, helping to broaden awareness, deepen engagement, and attract donors and volunteers through genuine connections. It also supports consistent messaging since staff can convey aligned perspectives about outcomes and impact. While donors and volunteers are essential to a nonprofit's success, turning employees into advocates specifically leverages internal voices to amplify outreach and legitimacy.