Which activity is part of social listening?

• A. Track All Of Your Brand Handles, Iterations Of Your Company Name And Associated Keywords/Hashtags
• B. Post Promotional Content
• C. Ignore Mentions
• D. Focus On Positive Mentions Only

Answer: (A)

Social listening is about monitoring public conversations about your brand, products, and industry across social channels to understand sentiment, spot trends, and catch potential issues. Tracking all of your brand handles, variations of your company name, and associated keywords and hashtags is a central activity because people refer to you in many ways—different spellings, multiple usernames, or campaign tags. If you only monitor one name or one hashtag, you’ll miss a lot of relevant mentions and insights, leaving you reactive rather than informed. This practice feeds customer service, product development, and strategic decision‑making by revealing what people actually think and talk about. The other options don’t fit social listening: posting promotional content is about broadcasting, not listening; ignoring mentions defeats the purpose; and focusing only on positive mentions ignores negative feedback and skewed insights.