Which campaign used the hashtag #REIOptOutside to encourage outdoor activity?

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Multiple Choice

Which campaign used the hashtag #REIOptOutside to encourage outdoor activity?

Explanation:
Hashtag campaigns work by giving people a simple, shareable prompt that links their posts into a common conversation. The campaign in question uses a branded tag to promote outdoor activity, inviting people to join REI’s effort to spend Black Friday outside instead of shopping. By posting photos and stories with the tag, participants create a digital collection of outdoor moments, which reinforces the link between the brand and outdoor life. This direct tie between a clear call to be outside and a widely used hashtag makes it the best fit. The other options belong to different organizations or campaigns and don’t revolve around encouraging outdoor activity with this specific tag.

Hashtag campaigns work by giving people a simple, shareable prompt that links their posts into a common conversation. The campaign in question uses a branded tag to promote outdoor activity, inviting people to join REI’s effort to spend Black Friday outside instead of shopping. By posting photos and stories with the tag, participants create a digital collection of outdoor moments, which reinforces the link between the brand and outdoor life. This direct tie between a clear call to be outside and a widely used hashtag makes it the best fit. The other options belong to different organizations or campaigns and don’t revolve around encouraging outdoor activity with this specific tag.

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