Which category includes influencer promotions and advocacy efforts?

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Multiple Choice

Which category includes influencer promotions and advocacy efforts?

Explanation:
This item tests where influencer promotions and advocacy fit within media categories in social media strategy. Influencer promotions involve content created or shared with third‑party personalities who reach their own audiences, and advocacy efforts come from fans and followers who spread messages through their networks. Both rely on distributing content beyond the brand’s own channels and are amplified by other people’s networks, which characterizes shared media. Owned media would be content that stays on the brand’s channels, while earned media refers to third‑party coverage gained without paid collaboration. The option about tools to create content is not a media category.

This item tests where influencer promotions and advocacy fit within media categories in social media strategy. Influencer promotions involve content created or shared with third‑party personalities who reach their own audiences, and advocacy efforts come from fans and followers who spread messages through their networks. Both rely on distributing content beyond the brand’s own channels and are amplified by other people’s networks, which characterizes shared media. Owned media would be content that stays on the brand’s channels, while earned media refers to third‑party coverage gained without paid collaboration. The option about tools to create content is not a media category.

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