Which of the following is an example of owned media?

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Multiple Choice

Which of the following is an example of owned media?

Explanation:
Owned media is content and channels the organization fully controls and can publish at its own pace. Employee advocacy stories fit this because the company creates the stories and uses its own channels (official blogs, intranets, corporate social accounts, or approved programs) to share them, keeping the messaging and distribution under the organization’s control. Facebook group shares happen on a third-party platform and are largely governed by that platform and its users, so they’re not owned by the organization. Media relations involves earning coverage from external outlets, which is classic earned media rather than owned. The final option describes content formats rather than a controllable channel, so it doesn’t itself illustrate owned media.

Owned media is content and channels the organization fully controls and can publish at its own pace. Employee advocacy stories fit this because the company creates the stories and uses its own channels (official blogs, intranets, corporate social accounts, or approved programs) to share them, keeping the messaging and distribution under the organization’s control.

Facebook group shares happen on a third-party platform and are largely governed by that platform and its users, so they’re not owned by the organization. Media relations involves earning coverage from external outlets, which is classic earned media rather than owned. The final option describes content formats rather than a controllable channel, so it doesn’t itself illustrate owned media.

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