Which of the following is an example of an owned media asset?

• A. Slack community conversations
• B. Media relations
• C. Testimonials
• D. Ambassador endorsements

Answer: (C)

Owned media assets are the content and channels you fully own and control, where you decide how it’s produced, published, and reused. Testimonials fit this because you collect customer quotes with permission and then publish and repurpose that content on your own properties—like your website, landing pages, or email campaigns—where you set the presentation, length, and usage. You own the rights to that content and can reuse it across your owned channels as you see fit. Slack conversations happen on a third‑party platform you don’t own, so they aren’t considered owned assets. Media relations involve external coverage you don’t control, and ambassador endorsements come from third parties whose content you don’t fully own.