Which of the following is an example of shared media?

• A. Media relations
• B. Blogger relations
• C. E-books
• D. LinkedIn shares and linking the content in a LinkedIn update or post

Answer: (D)

Shared media is content that gets spread through audiences and their networks, driven by people sharing, retweeting, commenting, or linking to it on social platforms. When someone shares a piece of content on LinkedIn or links to it in their update, the distribution happens through those user networks, extending reach beyond what the brand could achieve on its own. That consumer-to-consumer dissemination is the essence of shared media.

The other options reflect different types of media. Media relations and blogger relations are about earning coverage from third parties, which falls under earned media, not the audience-driven distribution characteristic of shared media. E-books are owned media: content the brand creates and controls, distributed through its own channels rather than by audience sharing on social networks.