Which of the following is NOT listed as an example of a strong content strategy?

• A. Netflix
• B. Humans of New York
• C. Adidas
• D. NASA

Answer: (A)

This question checks your understanding of what makes a content strategy strong: it’s about building a cohesive storytelling approach and a value-driven content experience across channels, not just promoting products or shows.

Netflix isn’t typically cited as an example of a strong content strategy in this sense because its social content tends to focus on promoting the catalog or specific titles rather than maintaining a unified, ongoing storytelling framework that builds community across platforms. In contrast, Humans of New York demonstrates a sustained episodic storytelling format that centers on individual narratives, Adidas runs purpose-led campaigns with a consistent voice and creative style, and NASA uses educational, aspirational content that consistently invites curiosity. These approaches show deliberate storytelling, audience value, and a recognizable brand voice across touchpoints, which is what a strong content strategy aims to achieve.